Almost a year ago the publication date for The Robin Makes A Laughing Sound: A Birder's Journal (hereafter to be known as Robin) was pushed back from July 1, 2009 to Feb. 1, 2010. I was disappointed, of course. I can't wait to have an actual book in my hands.
I wrote Donna Spurlock, Associate Director of Marketing, Publicity and Promotions at Charlesbridge, and Taylor Rogers, Publicity and Promotions Assistant, asking what the schedule would be for cranking up the marketing/promotions/publicity on this book.
Taylor sent me the following schedule:
August & September compile list of special publications and organizations
October & November catalog and press release mailing to our publicity list and specialty list
November & December fulfill review copy requests, work on teachers' guide, continue researching special outlets, begin to set up appearances/signings for late winter
February 1st the publication date of all spring titles continue to pitch book, set up signings, etc.
Donna seconded Taylor's schedule and wrote to say that many advance review copies go out in October.
It is now mid-October and I feel as if I am already behind.
I have booked a launch party at the Magic Tree Bookstore. (Save the date--February 21, 1-3 pm.) And I have booked a show of the original art at the Oak Park Public Library for the month of April, National Poetry Month. Still to be determined is the date for a reception/book-signing at the library. There will be another show of the art and book-signing at the Patricia Ladd Carega Gallery in Center Sandwich, NH, tentatively scheduled for July 28, 2010.
Now to get to work on the list of special organizations and publications. Birds are a hot topic these days. There is a lot of interest. How to tap into it?